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Understanding Bankruptcy: What Pinky Cole’s Story Reveals About The Real Risks Of Building While Black

· 4 min read· 4 weeks ago

# Article

A recent public dispute on a reality television show has reignited a crucial conversation about business finance, entrepreneurship, and the structural barriers facing Black women building companies. When Slutty Vegan founder Pinky Cole discussed her Chapter 11 bankruptcy filing during a televised reunion, the exchange with fellow cast member Phaedra Parks highlighted a fundamental misunderstanding about how bankruptcy operates as a financial mechanism. For countless Black women navigating the complex landscape of business ownership, the exchange left more questions than answers about whether filing for bankruptcy represents sound strategy or financial distress.

The disconnect stems largely from how bankruptcy is portrayed in popular culture and everyday conversation. Many people view bankruptcy as inherently shameful, a marker of failure or poor decision-making. However, legal experts clarify that bankruptcy functions as a legitimate financial tool designed to help business owners and individuals restructure their obligations. According to attorneys specializing in business finance, Chapter 11 bankruptcy specifically allows companies to continue operating while reorganizing their debts and developing payment plans for creditors. The decision to file for this type of bankruptcy, rather than shutting down operations entirely, suggests a viable business with the capacity and intention to repay what is owed, simply on a restructured timeline.

Cole's case involved initially filing under Chapter 13, a different restructuring mechanism typically used by individuals with regular income who need time to reorganize their financial obligations. Chapter 13 allows people to catch up on payments for mortgages or vehicles while potentially discharging some unsecured debt at the end of a repayment period, though it comes with restrictions on the total amount of debt someone can carry. When Cole subsequently filed for Chapter 11, she moved into the framework more commonly associated with business reorganization, allowing her company to restructure while remaining operational.

Understanding Bankruptcy: What Pinky Cole’s Story Reveals About The Real Risks Of Building While Black
Photo by Ninthgrid on Unsplash

The stigma surrounding bankruptcy among Black entrepreneurs reflects deeper systemic issues within wealth-building culture. Many in the Black community have been historically taught to prioritize working for others and consuming products rather than building personal wealth or viewing debt as a strategic business tool. This educational gap means entrepreneurs often remain hesitant about borrowing what they actually need to scale their operations effectively. Industry experts focused on supporting Black women founders note that this conservative approach to debt can inadvertently keep businesses from reaching their full potential. When entrepreneurs underestimate funding needs and rely on insufficient capital, they actually handicap themselves more than if they had borrowed adequate amounts with a clear growth strategy to generate returns.

Yet the risks associated with strategic debt cannot be dismissed. Without access to the informal networks where significant deals and financial information are shared—networks historically closed to Black women—entrepreneurs operate with inherent disadvantages. Even well-funded businesses can face unforeseen circumstances that no business plan can fully anticipate. The personal stories of entrepreneurs who have filed for bankruptcy reveal that business failure does not always stem from poor management or flawed strategy. Sometimes life circumstances shift dramatically. One entrepreneur who successfully generated significant revenue and repaid financial obligations for years ultimately filed for bankruptcy after experiencing personal tragedy and complicated grief that made it impossible to operate her business at previous capacity levels. Because she had operated as a single-member business entity with personal liability for debts, her financial obligations became her individual responsibility, requiring her to transition back to traditional employment to fund her repayment plan.

The landscape for Black women entrepreneurs reflects a paradox. Women of color are launching businesses at exceptional rates, with Black women owning an estimated 2.02 million businesses representing 14 percent of all women-owned businesses nationally. However, starting a business differs significantly from building one that survives and grows. Research indicates that only 3 percent of Black women operate mature businesses that have survived more than five years. Addressing this gap requires systemic change: access to non-debt capital through grants and revenue-based funding, underwriting standards that evaluate founder character and business performance rather than relying solely on credit scores and collateral, personal wealth-building separate from business operations, and creative resource-gathering through networks and unconventional funding sources.

Bankruptcy should neither be celebrated as a mark of sophistication nor condemned as a symbol of failure. It remains simply one financial tool available to business owners navigating challenging circumstances. Understanding this reality, and removing the shame attached to its use, allows entrepreneurs to make clearer decisions about their financial futures.

Source: Essence | Published: Mon, 24 Aug 2026 19:29:50

Image: Photo by Christina @ wocintechchat.com M on Unsplash

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