Photo: Okero Nyagaka / Wikimedia Commons, CC BY-SA 4.0
Ghanaian Afrobeats star King Promise has partnered with Chelsea FC on ‘Can’t Tame Us (Chelsea Anthem)’, a track and music video celebrating the club’s supporters across Africa.
From Nungua to Stamford Bridge
Chelsea says the song was officially released on 12 September and has already debuted on a matchday, with plans for it to feature at fixtures during the season. The collaboration is part of the club’s wider culture-focused ‘London to the World’ approach.
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The accompanying video was directed by Derrick Arthur and filmed in Accra at the Rent Paid Football Exhibition Tournament and Nungua SDA Park, where King Promise says he grew up playing football.
The film connects the artist’s personal story with Chelsea’s deep following in Ghana. It includes the club’s first presentation of its new home kit on African soil, as well as appearances by Ghana-based Chelsea supporter groups.
A song rooted in community football
King Promise said returning to Nungua SDA Park mattered because it was where his relationship with football, friends and local community began. The setting gives the project a distinctly Ghanaian frame rather than treating Africa merely as an overseas market for a European club.
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Chelsea brand director Scott Fenton said the singer brought the idea for the track to the club, describing the collaboration as a way to celebrate supporters in Africa and the culture surrounding the team.
For King Promise, a lifelong Chelsea supporter whose connection to the club has been linked to former Ghana international Michael Essien, the anthem turns fandom into a global platform for Ghanaian music and visual storytelling.
Why it matters
The partnership shows how African artists are increasingly shaping the cultural identity of global sports brands, rather than simply appearing in promotional campaigns. A song created by a Ghanaian artist, filmed on community pitches in Accra and played around one of England’s biggest football clubs gives African supporters a direct place in the story.
It also speaks to the enduring relationship between English football and Black communities across Africa and the diaspora. Chelsea’s popularity in Ghana has long been amplified by players such as Essien; this project extends that connection through contemporary Afrobeats, local supporters and the next generation of football fans.
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For Ghanaian audiences, ‘Can’t Tame Us (Chelsea Anthem)’ is a high-profile example of how local creativity can travel through sport while keeping its roots visible: in Nungua, in community football and in the sound of Afrobeats.